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This site tribal-voice.co.uk had the following on the web page, "Tourism businesses that embrace the principles of responsible tourism minimise their environmental and cultural impacts, spread the benefits of tourism to local communities, and are more competitive and sustainable." We observed that the webpage said " The power of tourism can be harnessed for the protection of fragile environments and for wildlife conservation." It also stated " For further information contact Senior Consultant." The header had responsible tourism as the highest ranking keyword. It was followed by charity, kenya, and africa which isn't as ranked as highly as responsible tourism. The next words the site used was sustainable. tourism was also included but could not be seen by search engines.